Alpha Agency helped Wisconsin biotech firm Vida Nova earn industry media throughout the country for the launch of their firm.
Alpha Agency helped CSM Corporation earn recognition for their successful hotel business model with a Star Tribune Sunday Business feature interview with CSM’s President of Lodging and Residential, Steve Schlundt.
Alpha Agency helped CSM Corporation secure a KARE-11 segment featuring employees’ hands-on approach to meaningful community involvement with one of their favorite charity partners, Ronald McDonald House.
Martin’s article about the importance of communicating clearly in legal, government and business writing was published by the American Judge’s Association. The “plain language standard” is one all communicators should strive for: the audience must be able to understand it the first time they read or hear it.
Martin wrote a freelance article for the leading national magazine about the equestrian sport of dressage. The article has been widely shared on social media and was one of the most-read stories on the magazine’s website.
Martin helped a small business client generate 13 news stories, including local media, national trade and international trade.
Martin helped small business clients with branding, launching social media, website redesign, design and marketing.
Martin helped the Horner for Governor campaign secure and promote endorsements and helped coordinate messaging on the paid media team.
In 2008, work on the Humphrey Institute’s (University of Minnesota) redistricting initiative helped them earn multiple media placements, including: Star Tribune, Pioneer Press, MPR, multiple AP stories, ECM Publishers, Pioneer Press editorial, Star Tribune editorial, MN Daily editorial, KFAN-AM, WCCO-TV, KSTP-TV, KARE-TV and TPT Almanac.
The Star Tribune business section profiled Valerie’s business model as a “microbusiness mom.”
In 2006, Martin helped the Citizens League launch their Minnesota Anniversary Project (MAP 150), an effort to stake out a bold new policy direction for Minnesota’s 150th anniversary. Media hits included stories in the Star Tribune and Pioneer Press, editorial in the Star Tribune, editorial in the Pioneer Press, news story on Minnesota Public Radio, hour-long segment on MPR’s “Midday” program, guest interview segment on TPT’s “Almanac,” extended interviews on WCCO’s Don Shelby Show, KSTP-AM and local papers.
2004 & 2006
In 2004 and 2006, Martin helped the University of Minnesota’s Carlson School craft compelling messages as they sought and secured needed funding for expansion of their undergraduate programming. Media hits included several front-page business section stories, metro section coverage in both papers, a business forum column, editorial mention and TV.
In 2005, Martin helped the Public Strategies Group land a 1,000+ word feature profile on the front page of the St. Paul Pioneer Press Business Section.
Martin wrote this guest column for the Star Tribune Business Forum about the communications implications of the post-Enron corporate climate: